- Forum Clout
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Your point on Free FM is spot on and I definitely think going to Sirius positioned him to under deliver.I watched this about a year ago and oh boy do I have thoughts on it.
1) Many terrestrial radio hosts predicted Howard would become a nobody after he moved to satellite. I specifically remember Laura Ingraham asking rhetorically, "Without the FCC as a foil, how can Howard function? He needs an enemy." (Not an exact quote, paraphrased.) So over 10 years later, Howard is going to ask his staff help him breach the Sirius paywall and get celebrities aware of his existence without even admitting he may have made a mistake! This is NOT the way to get the underlings motivated. He complains about being behind a paywall without mentioning that he got signed to that paywall for HALF A BILLION dollars. (later reduced, no doubt) How much of that half bil do you think the staff saw in raises? With Howard? Zero. Admitting that he may have made a mistake would go a long way in motivating the help where one isn't willing to spend money to do so.
2) Howard offered his staff MORE WORK and ADDITIONAL BOSSES TO REPORT TO (to be named later because Howard didn't want to say it's a committee of one: Marci Turk) WITHOUT OFFERING A SINGLE CENT OF EXTRA COMPENSATION OR SECOND OF PTO. Wait, my job description just doubled in size? I'm responsible for unmeasurable shit like "buzz?" And I have new bosses to report to that you're going to name later? Why should I do all this shit? I'M NOT THE ASSHOLE THAT PUT THE SHOW BEHIND A PAYWALL.
Howard: Hey Scott DePace, you're a big Rush Limbaugh fan. I want you to try to get him on the show. (Scott could have no doubt repeated verbatim the nasty stuff Howard said about Limbaugh over the years.) Howard, just because you need Rush Limbaugh today doesn't mean he needs you back. You have to offer a get that size something in return. And Limbaugh just didn't need your audience the way you need his. SHUT UP, SIT DOWN.
3) So if the show goes away, I'm fired? Well, Howard the show isn't "going away." Your fucking agent might as well be Programming Director for Sirius. You are literally the only show that matters on this dogshit satellite network. You are the only one that gets paid real money. Your show could fail for 40 more years without getting cancelled. If that's all you can threaten, bitch boy, you're as toothless as you are hairless.
4) He outright calls his audience transphobic and homophobic (meaning rational) How is this good for ratings?
5) He complains that his logo (dated, even then) is nowhere to be seen in the studio or on the clothes of the employees. Count the slides on his dogshit Powerpoint presentation. You don't see the logo till slide 20 or so. Dumb nigger if the logo's so important put it on the cover slide.
At the time it leaked, the controversy was the fake Twitter accounts. The twitter accounts are by far the least embarassing thing about this presentation.
First, you’re right - he didn’t have the FCC around to be the bad guy and since he was the biggest name in radio, he didn’t have an enemy who was bigger than him. Plus, When you’re signed for $500M, you don’t really have anything to rebel against, do you?
Secondly, his reach was a fraction of what it was when he was on terrestrial. Why would an A lister go on there to promote their new movie when they could reach 10X as many more people by going on Mancow for 15 minutes? Howard’s dynamic flipped - he needed Jon Stewart to help him broaden his reach, not the other way around.
I don’t fault the guy for recognizing he needed to try something new, it’s clear the old way wasn’t working. He was just so out of touch with what made him successful in the first place.