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Drake Accuses UMG & Spotify of Scheme to ‘Artificially Inflate’ Kendrick Lamar’s ‘Not Like Us’
Drake says UMG and Spotify schemed to boost Kendrick Lamar’s "Not Like Us" via bots, payola and other methods.
www.billboard.com
Basically he’s alleging they conspired to boost Kendrick’s song over his. I’m not sure why it seems to specifically be about the single song. Saying they “paid influencers to influence people” is odd and paying Apple to tweak the Siri response to requesting to play Drake’s album is hilarious.
Drake’s attorneys claim that UMG carried out its “scheme” in a variety of ways, including by charging Spotify vastly reduced licensing rates in exchange for the streamer recommending the song to users who had searched for “unrelated songs and artists.” They also claim UMG paid influencers to boost the song on social media and also hired armies of bots to fraudulently spike the numbers.
“UMG … conspired with and paid currently unknown parties to use ‘bots’ to artificially inflate the spread of ‘Not Like Us’ and deceive consumers into believing the song was more popular than it was in reality,” Drake’s lawyers write.
In one particularly eye-catching claim, the petition claims that UMG paid Apple to have its voice assistant feature Siri “purposely misdirect users” to Kendrick’s song.
“Online sources reported that when users asked Siri to play the album ‘Certified Lover Boy’ by [Drake], Siri instead played ‘Not Like Us,’ which contains the lyric ‘certified pedophile,’ an allegation against Drake,” the rapper’s lawyers write.